Sales Marketing Management

I’m testing a new business venture for a specialized niche of services providers.
And as is my habit, the first thing I do is fashion a good, workable telephone script to sense the strength of the market. Yesterday, I attempted to pitch my new offering.
I ran into the typical obstacles, including call screeners that are missing [...]

I come from a long line of communicators, salespeople, entrepreneurs, and even one telegraph operator.
All of them took language very seriously, and if you look at how they did in their careers, it worked out pretty well for them.
With this legacy in mind, please pardon me if I also show sensitivity to the impact of [...]

“We’re born into a very small world of contacts,” says Dr. Gary S. Goodman, top telemarketing speaker and corporate consultant. “The first two are our parents.”
His dad was a formally educated, legally trained sales professional and radio and TV producer, who did his telephoning while sitting by the pool at home, in Beverly Hills, California.
It [...]

It can be a traumatic experience for a customer whose order did not meet the expectations due to: The color of the imprints was different from its original color stated in the art work, wrong spelling, oversized logo, defective items, shipping at the wrong address, delayed shipping which caused a setback to receive the items [...]