Sales Marketing Management

I’m testing a new business venture for a specialized niche of services providers.
And as is my habit, the first thing I do is fashion a good, workable telephone script to sense the strength of the market. Yesterday, I attempted to pitch my new offering.
I ran into the typical obstacles, including call screeners that are missing [...]

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I come from a long line of communicators, salespeople, entrepreneurs, and even one telegraph operator.
All of them took language very seriously, and if you look at how they did in their careers, it worked out pretty well for them.
With this legacy in mind, please pardon me if I also show sensitivity to the impact of [...]

The trouble with a classic elevator speech is that in tele-sales no one has the time or the inclination to hear what you have to say.
Communicating by phone is different than face to face where a suspect or a prospect will grant you a few more moments if only to be courteous. On the phone [...]